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中国不干胶标签市场分析
Source: Shenzhen Likexin Industry Co., Ltd Date of issue: 2022-09-27

According to statistics, the annual per capita consumption of adhesive labels in developed countries in Europe and the United States is 8-14 square meters (14 square meters in the United States, 10 square meters in Europe, and 8 square meters in Japan), while the current per capita consumption of adhesive labels in China is less than 1 square meter, which shows that there is still considerable room for development of adhesive label printing in China. At the same time, driven by strong market demand, China's self-adhesive label printing market will continue to develop at a high speed for a long time to come.

In the next 5-10 years, the growth of demand for self-adhesive labels will be reflected in the following industries.

Daily chemical industry

The daily chemical industry is the largest market for using self-adhesive products. In recent years, this market has been developing very rapidly. According to statistics, the demand for self-adhesive labels of products in the daily chemical industry accounts for more than 30% of the total demand for self-adhesive labels. As the self-adhesive materials have flexible production and meet the printing requirements of exquisite labels. It is gradually accepted by the domestic market to meet the needs of designers and other advantages. At present, the mainstream daily chemical brands in China have basically changed to self-adhesive labels. Its development process first extends from foreign-funded enterprises to private enterprises. At the same time, because most of the daily chemical products are sold directly on the counter, there is no other outer packaging, so the label becomes the most important form of expression of their packaging. Compared with screen printing directly on the surface of the packaging container or the use of heat shrinkable labels, adhesive labels are more delicate and beautiful, which is conducive to improving the overall image of the product. Nowadays, the proportion of daily chemical products using self-adhesive labels is increasing, and about 40% of daily chemical products use self-adhesive labels.

In addition, liquid detergent products in daily chemical products are becoming more and more popular, gradually replacing solid detergent products. Some large daily chemical production enterprises have introduced equipment of more than 100000 tons. These products that need to be filled automatically also need a large number of self-adhesive labels pasted on their bottles.

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Electronics and household appliances industry

 
The annual growth rate of China's electronics and household appliances industry exceeds 20%. Due to the high requirements of electronic products for labels and the diversity of product applications, the adhesive label industry has a huge growth space. When you take apart a computer, you will find stickers everywhere from the keyboard, mouse, hard disk to transformer. Labels not only serve as warnings and brand publicity, but also expand the application of products to more fields.


In addition, there are many durable self-adhesive labels on various electrical appliances. These labels are large in area and large in number. Although the current household appliances in China have a high penetration rate in urban households, the penetration rate in rural areas is still low. With the further popularization of household appliances in Chinese families, the demand for durable self-adhesive labels will be driven. In addition, with the rapid popularization of IT products (mainly computers and electronic communication products), adhesive labels, as product description marks, are widely used in these products, which will also drive the demand for adhesive labels.

Pharmaceutical industry

The prevalence of SARS has created an explosive demand for medical products. Although this is an accidental phenomenon, it cannot be denied that the pharmaceutical industry itself is in a period of rapid development. At present, there are 6000 pharmaceutical factories nationwide, especially Chinese patent medicine enterprises that use adhesive labels more. In the future, the country's packaging requirements for the pharmaceutical industry are getting higher and higher. The paste pasting method of labeling will be replaced by more self-adhesive labels. The growth of high-speed automatic labeling machines will also accelerate the pace of application of self-adhesive labels in the pharmaceutical industry.


Traditional medical products generally apply glue or paste on the back of the label before labeling. This labeling method has the following disadvantages:


(1) The labeling speed is too slow to meet the requirements of high-speed automatic production;


(2) The poor performance of the glue causes the label to curl and fall off, affects the beauty of the bottle, and even brings many inconvenience to the patient;


(3) It is easy to leave glue on the outside of the label, absorb dust and form stains when pasting the label, which does not meet the requirements of the health label.


The self-adhesive label suitable for high-speed labeling can effectively solve the above problems. Therefore, more and more drug packaging began to use self-adhesive labels. As over-the-counter drugs are gradually sold on the counter of pharmacies, drug manufacturers and consumers pay more attention to the packaging of drugs, which to a large extent urges drug manufacturers to accelerate the pace of conversion from traditional labels to self-adhesive labels.

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Supermarket and logistics industry

With the development of market economy and the acceleration of commodity circulation, China's retail industry is developing at an extraordinary speed. According to the statistics of the National Bureau of Statistics, there are 1232 commercial retail and catering chain enterprises above the designated size, and 34551 stores in total. In the future, the market will demand more and more variable information printed labels. For example, fresh food in supermarkets has always been a "battleground" due to its fast circulation and high profits. Therefore, thermal labels also have a great space for development. Another example is baggage tags, supermarket price tags, storage and transportation tags, which are now widely used. In some logistics developed countries in Europe, self-adhesive labels used for variable information printing have accounted for more than 40% of the total demand of the self-adhesive label market. In China, this market has just started, with little annual per capita consumption. Logistics industry is a new industry. Many large and medium-sized cities in China want to play the role of logistics center. Barcode sticker is the most basic requirement for production management and logistics management. While more enterprises have tasted the benefits of barcode management, it will also bring unlimited business opportunities to the adhesive industry. With the rapid development of the logistics industry, the market will have a huge demand for variable information self-adhesive labels.

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Anti counterfeiting industry

The characteristics of self-adhesive labels have the application conditions in the anti-counterfeiting industry. The earliest anti-counterfeiting label in China appeared in the mid-1980s, and its application fields include alcohol, food, medicine, health care products, cosmetics, children's products, toys, clothing tags, shoe labels, computer software and hardware products, sports goods, auto parts, agricultural materials, etc. The use of self-adhesive anti-counterfeiting labels on commodities has a broad market development space in China.


At present, the annual use of anti-counterfeiting labels in China is about 60 billion. According to the application, anti-counterfeit labels can be divided into the following four categories: laser holographic anti-counterfeit labels, special printing labels, anti-counterfeit labels with computer management information (also known as telephone number anti-counterfeit labels), and self-adhesive anti-counterfeit labels with special surface materials.


In short, self-adhesive labels can be regarded as the carrier of anti-counterfeiting information to expand its application scope. In addition, some policies and regulations issued by the state (such as requiring imported products to be affixed with Chinese descriptions, country of origin marks, etc.) provide market space for the application of stickers, and also provide business opportunities for stickers printing. It is reported that the AQSIQ has stipulated that since the third quarter of 2003, 10 categories of food, including meat products, dairy products, beverages, condiments, frozen food, instant noodles, biscuits, cans, quick-frozen rice and flour food, and puffed food, have started to implement the market access system. They can only leave the factory and enter the circulation field after they have affixed the QS label.




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